Green Cup Coffee
Green Cup Coffee offers a variety of fairly traded premium coffee from the finest growing regions of the world. Each variety of the 100% arabica beans are grown on a single finca. To highlight the unique sources of the coffee while still giving the company a distinct and identifiable brand identity, we created a special color and icon system. Each finca is represented by coordinates and each region by a minimalistic icon that recreates a specific detail of the regional crest.