Services Provided

  • Branding
  • Editorial Design
  • Packaging
  • Illustration
  • Pictograms and icons
  • Photo Production
  • Video Production

Specs

Client:
mymuesli
Year:
2008 - Onwards
Status:
Ready and Ongoing
Industry:
Food and Beverage
Region:
German / International
1

Objective

Mymuesli revolutionized the E-Commerce industry by being the very first company to successfully apply the concept of mass customization to food. Since 2008, mymuesli has continuously expanded its success course throughout Europe and established an international reputation.

2

Approach

Our approach for the international package design was inspired by the minimalistic Scandinavian design. We developed an explicit color coding to achieve a beautiful and harmonic variety of colors. Also, we wrapped up the whole product range in natural paper to emphasize the organic ingredients.

3

Solution

We developed a wide-ranging packaging system as well as editorial materials and print collateral. The existing logo was put into a new systematic context. New typographic approach was implemented.