Objective

GoPack modern supplements for the athlete in every gamer is a CBD product focussing on professional esport gamers developed by two brothers who share a deep appreciation and knowledge about the creation of CBD supplements. We created a reliable lifestyle brand that would reference a fine tuned “gamer-look" while still being unique next to the common videogame and esport aesthetics.

Approach

Drawing inspiration from “Medikits” and Items being picked up ingame to enhance the players abilities we decided to visualise the product floating and rotating. As a counter part and not stray to far away from a clean, reliable and sophisticated appearance we used “Unica 77” throughout all the packaging applications and communication with a very sleek and straight forward hierarchy of Information drawing inspiration from medical and pharmaceutical products.

Solution

The basis of the visual identity is formed by a two-color coded system. The reaction and concentration being orange and taken before the game. The green product line – recreation and relaxation – taken after the game. To emphasise on focus and the enhancing effects of the products the logo was drawn with idea of a crosshair in mind. This being later used in the communication, repeated and scaled to form a tunnel. Entering the mode of concentration, before the game, “going in” – and later “getting out” of it again, calming down after the match. We developed the Packaging range as well as the Webshop using a mobile first approach and placing UI element right at fingertips of the user at the bottom of the viewport.