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Services Provided

  • Branding
  • Packaging
  • Web Design
  • UX/UI

Specs

Client:
GoPack
Year:
2023
Status:
Completed
Industry:
Esport / E-Commerce / CBD
Region:
DACH

1

Objective

GoPack modern supplements for the athlete in every gamer is a CBD product focussing on professional esport gamers developed by two brothers who share a deep appreciation and knowledge about the creation of CBD supplements. We created a reliable lifestyle brand that would reference a fine tuned “gamer-look" while still being unique next to the common videogame and esport aesthetics.

2

Approach

Drawing inspiration from “Medikits” and Items being picked up ingame to enhance the players abilities we decided to visualise the product floating and rotating. As a counter part and not stray to far away from a clean, reliable and sophisticated appearance we used “Unica 77” throughout all the packaging applications and communication with a very sleek and straight forward hierarchy of Information drawing inspiration from medical and pharmaceutical products.

3

Solution

The basis of the visual identity is formed by a two-color coded system. The reaction and concentration being orange and taken before the game. The green product line – recreation and relaxation – taken after the game. To emphasise on focus and the enhancing effects of the products the logo was drawn with idea of a crosshair in mind. This being later used in the communication, repeated and scaled to form a tunnel. Entering the mode of concentration, before the game, “going in” – and later “getting out” of it again, calming down after the match. We developed the Packaging range as well as the Webshop using a mobile first approach and placing UI element right at fingertips of the user at the bottom of the viewport.

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