Objective

Redesign the YOC website to represent their proprietary ad tech platform and show how they deliver real impact and results for their clients through excellent user-experience and high quality service.

Approach

Through careful evaluation and in-depth research, we applied structure and meaning to their UI elements to deliver not just a generic web page, but the embodiment of a system of concepts.

Solution

We designed and developed a technology-filled website that properly channels the company's mission and values. We developed a visual language using pictograms and animation to visualize and make understandable very abstract and intangible concepts.