Using design as a powerful tool to transform businesses and society while following the systematic approach of applying a scheme of exploration, analysis and strategy is for us fundamental. Based on these insights we can make justified decisions. Independent of the output, we strive to offer new perspectives on established assumptions, methods and solutions to create unique design languages and launch new products and services.
A mutual exploration of your project is the foundation for our partnership. Together we determine the status quo, examine your ideas and goals, and how to fulfill them. We outline our combined intent & impact of our collaboration and define the approach.
Research and analysis are the cornerstones of our work and lead to the success of our collaboration. We take a deep dive into your brand & product, looking at the bigger picture, examining the cultural background, and exploring your market & trends. We will be captivated, demanding, and inquisitive about getting to the core.
Our next step is to build on what we have learned about you, your brand, and your product during the exploration & analysis phase. In line with your needs, we can start by focusing on the fundamentals: in-depth market & target group analysis, sales & advertising proposition, and brand positioning. Suppose your needs lie more in external communication; we can move directly to setting your brand's voice, defining channel strategies, and creating campaign ideas – everything based on precise observation of your brand, product, customers, and competitors.
Based on our brand strategy and its recommendations our team then translate the outcome to visual systematics. Our objective is to create a distinctive yet flexible design solution that works throughout all your consumer touch points and applications while feeling consistent. We strive to improve the way things work to bring about a positive, justified change.
The ideas and designs that evolve during our collaboration, such as packaging, stationary, or campaign assets, are produced from our studio in Berlin – if required, in close partnership with a team of suppliers, photo- and videographers. Navarra LAB, our development department, handles the digital solutions and provides a fluent transition from the initial idea over design to development and into your final asset.
We will place your project digitally on all relevant channels as well physically, OOH such as billboards, or with other relevant deliverables. Our vast network of partner agencies will take care of performance marketing and PR.
We guide brands through the process of making, complex, right decisions and informed choices. Our team of brand strategists and designers will help you achieve your desired impression to perform growth and change.
· Market & Trend exploration
· Target group analysis
· Brand Architecture
· Positioning & Advertisement Approach
· Brand Core & Tonality
· Brand Behavior
· Employer Branding
· Campaign Ideation
· Commmunication Strategy
· Channel Analysis
· Content Creation
· Campaign Production & Execution
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PublicationsIt's Nice That Interview The Brand Identity North East Shop Fonts in Use Projektmono Grafik Feed Visuelle.co.uk SearchSystem graphic.index morrre.dsgn Mindsparkle Mag W&V Vitra Readymag Examples (KOA) Readymag Examples (Go Pack)
Awards2021 German Design Awards Special, Brand Identity 2021 German Design Awards Special, Web Design 2021 German Design Awards Special, Brand Identity 2021 German Design Awards Special, Eco Design 2020 German Design Award, Corporate Identity 2020 Red Dot Brand Design Award, Brand Identity 2019 Red Dot Award, Corporate Design and Identity 2019 Red Dot Award, Brand Design & Visual Identity
Drop Us a Line if You’re Ever so Inclined