Objective

Stenon is an agricultural startup that develops technology-enabled equipment for farmers. For the launch of their first product, a real-time soil analysis tool called FARMLAB, we built a visual identity that splices the languages of new, disruptive technology with that of a very traditional industry.

Approach

The visual identity was developed around the scientific language of soil analysis and the new role data plays in modern agriculture. The main advantages of the product are speed and flexibility which bring a new degree of independence to the farmer. With that in mind, we created something that is cutting edge yet relatable.

Solution

We opted for a strong modernist logotype, innovative sans-serif typeface and a reduced color scheme. We developed a series of technical pictograms that visualize the functionality of the product. The result is a scientific visual language for an agricultural startup.