Services Provided

  • Brand Strategy
  • Naming
  • Copywriting
  • Visual Language
  • Packaging
  • Typeface Design
  • Campaign Ideation
  • Campaign Production


Table Foods
Food & Beverage
Germany / International



Perla, one of the big players in the german food market, approached us in 2020 with their vision of a plant-based and environmentally friendly food company. They were willing to reinvent their established but out-dated brand image to emphasise their plant-based offerings and commitment to sustainability. The objective covered everything from the brand's name to its visual identity and packaging, as well as its communication and campaign production. The result of our collaboration is sure to shake up the ready-to-eat food market and reflect our zeitgeist of why & what we consume.



Since we started from scratch, we reflected on how and with whom people eat — coming back to the table where everything happens. Our brand positioning focuses on positive change, smart innovation, and a healthy diet. This is translated into a lively and playful tonality, addressing the different target groups of the two main product categories. Visually the identity had to organize the various products, have the ability to scale easily, and to stand out in a competitive market environment.



The starting point for our identity was a relatively unknown Grotesque from the early 20th century and the playful use of the word "teilen" (german for "to share" & "to divide") that is used both verbally and visually to promote the concept "Gemacht zum teilen." (german for "Meant to be shared."). The paper-tray packaging provided an excellent foundation for applying a modern, organized system, while the bold colors and ambiguous slogans positioned the brand at eye level.