mymuesli
Laconic Packaging System for a Revolutionary Food Startup
Services Provided
- Branding
- Editorial Design
- Packaging
- Illustration
- Pictograms and Icons
- Photo Production
- Video Production
Specs
Services Provided
- Branding
- Editorial Design
- Packaging
- Illustration
- Pictograms and Icons
- Photo Production
- Video Production
Specs
1
Objective
Mymuesli revolutionized the E-Commerce industry by being the very first company to successfully apply the concept of mass customization to food. Since 2008, mymuesli has continuously expanded their success throughout Europe and have established an international reputation.
2
Approach
Our approach for the international package design was inspired by minimalistic Scandinavian design. We developed a straightforward color coding system to achieve a variety of playful and harmonic labels. For the packaging, we used a range of natural paper to emphasize their organic ingredients.
3
Solution
We developed a wide-ranging packaging system as well as editorial materials and print collateral. The existing logo was put into a new systematic context. A new typographic approach was implemented to create a new level of customization.
