Services Provided

  • Branding
  • Web Design
  • Apparel
  • Photo Production

Specs

Client:
Atlantic Food Labs
Year:
2018
Status:
Completed
Industry:
Startups / Sustainable Brands / Venture Capital
Region:
Germany
1

Objective

Atlantic Food Labs is a launchpad of sorts for startups in nutrition, health, and sustainability. They have built one of the most forward-thinking portfolios of startups in Europe. And are well-known for helping these companies address the most important issues we face today.

2

Approach

AFL is not unlike a laboratory. There is science, empirical inquiry, and quite a bit of incubation that goes into each startup. This is why we thought a visual language akin to something that an actual lab would use could be a good fit.

3

Solution

We opted for Neue Haas Grotesk, a timeless sans-serif-based logo, and a colour scheme inspired by the chalk that physicists use and symbols to reflect the process of incubation and selection.