Objective

Bobby is a lifestyle brand for parents who want to live their best lives and include their babies in them. For the launch of their first product, a portable baby bouncer, we developed the brand identity, product design, packaging, and art directed and produced their first video commercial. It revolved around the idea that good parenting and good times are not mutually exclusive.

Approach

The communication we developed concentrates on showing emotional pictures of the life parents could be living if they had Bobby by their side. We worked through some of the outdated baby-centric marketing to create a more realistic portrayal of parents that they can relate to. The visual identity includes lifestyle product photography, modernist typography, and imagery showing parents living a similar life to what they had before kids.

Solution

We were closely involved in the design of the product itself. We worked on the materials, colors, and shapes as well as the interactions to create a device that would be worthy of modern parents' attention. The final product is stylish, portable and functional and is on par with other hi-end devices. With a well-designed product and a different approach to showing the lifestyle of new parents, we created a brand identity for Bobby that will grow-up with, instead of outgrow, its customers and their families.