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Services Provided

  • Branding
  • Brand Strategy
  • Packaging
  • Web Design
  • Photo Production

Specs

Client:
OM
Year:
2019
Status:
Ongoing
Industry:
Cosmetics / Beauty Products / Pharma
Region:
Germany

1

Objective

OM is a skincare brand from Germany that makes hyaluronic acid products for men and women. As a new skincare company, we needed to develop the visual identity, packaging, and produce original photography to launch the brand in the DACH market. To communicate the quality and effectiveness of OM’s products, our team needed to consider what people valued from similar high-end skincare products; transparency, efficacy, and clean ingredients.

2

Approach

We started with the typeface Monument Grotesk by the local Berlin foundry ABC Dinamo. Transparency in formulas is critical for skincare brands and the compact typeface accommodated all of the ingredients on the different packages nicely. We chose a simple white backdrop for the packaging and included the moniker “Made in Germany” on each product to communicate the highest quality.

3

Solution

The main ingredient in OM’s products is hyaluronic acid. The substance produced naturally by our body contains up to six liters of water per gram. For product photography, we worked with different textures to contrast the black and white packaging. We drew inspiration from still life photography but kept the elements simple for different campaigns. The end result is a modern identity that befits the quality of OM's products.

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