Services Provided

  • UX/UI
  • App Design
  • Web Design
  • Developement
  • Design Thinking

Specs

Client:
BVG
Year:
2014
Status:
Ready
Industry:
Public transportation
Region:
Berlin, Germany
1

Objective

BVG is Berlin’s main public transport company. With more than 950 million passengers, BVG is the biggest subway and tram network in Germany. We planned and designed a widget extension of the BVG iOS App and a Bike widget website.

2

Approach

Optimisation and simplification. We were focussing on these main issues to display the departures from every single station in the user’s direct proximity. The ticket widget allows one to buy a ticket quickly and comfortably without worrying about finding a ticket machine.

3

Solution

By implementing a new filter function and an interactive navigation arrow, we achieved a more efficient usability of the app. As a result, we successfully overcome the challenge of sticking out of the broad competition offer in a more functional manner.