Bleib am Ball
Children and young adults are becoming less and less active. This trend is leading to obesity and decreased fitness, starting at an early age. The result is damaged health and even cancer. In response, the Deutsche Krebsgesellschaft started a collaboration with Lukas Podolski and the DFB to promote an active lifestyle for young people. The campaign is called “Stay on the Ball – a reduction in your cancer risk.” We developed the campaign and created a strong TV spot and various ATL assets.