mymuesli revolutionized the E-Commerce industry by being the very first company to successfully apply the concept of mass customization to food. Since 2008, mymuesli has continuously expanded its success course throughout Europe and established an international reputation.
Our approach for the international package design was inspired by the minimalistic Scandinavian design. We developed an explicit color coding to achieve a beautiful and harmonic variety of colors. Also, we wrapped up the whole product range in natural paper to emphasize the organic ingredients.