olive joy is a brand offering top-quality olive oil at a fair price. To establish the brand, we developed a corporate identity that clearly distincts olive joy from its competitors. The remarkable design makes it easy to connect the brand features – high quality, rich flavor and a reliable service – explicit with the brand itself.
Food is lifestyle! Therefore the packaging is not only protecting the taste of the olive oil, but also adds a tasteful detail to the kitchen. We achieved this, by choosing astonishing colors for the three different varieties of oil. Apple, salmon and aubergine are the colors, which make them pop out. As surprising as this may appear, it is coherent with the different stages of ripeness of an olive.